The Live Well stores are a revitalization and expansion of GNC’s long-established national chain of supplement stores. Our role was to develop flexible store models (1,200 - 3,500 sq. ft.) through a complex, 48 store prototyping process that would revolutionize the nutritional supplement category by capturing the spirit of living well. We created a welcoming, natural experience, housed in a retail format that provides the resources to promote self-care.

GNC—livewell concept store
pittsburgh, pennsylvania